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AI-powered buyer marketing for auctions

Buyer marketing built for auctions.

One platform that turns your buyer data into personalized campaigns, automatically. You watch the results. We do the work.

See the ServicesBook a Demo

How it works

Most people only see the middle layer. Here's the whole system.

Behind the scenes

The Engine

Your buyer data flows in automatically, gets cleaned and organized, and AI writes a personalized message for each buyer based on what they actually buy. The part competitors can't copy.

What you log into

The Dashboard

Search any buyer, see their history and campaign engagement, monitor results. Your cockpit.

What buyers receive

The Output

Personalized auction invites, pre-sale reminders, and post-sale follow-ups that land in each buyer's inbox and phone.

Services

Buy only what you need. Bundle for better value.

Eight service buckets. Start where you are, add what you need.

Onboarding & Setup

Upstart

Everything to get your auction connected and live.

  • All upstart and data-connection costs
  • Account setup
  • Data pipeline connection
  • Initial import and configuration
$0one-time
PLACEHOLDER — TO BE FILLED IN

Monthly

Basic CRM

Your buyer database, organized and searchable.

  • CRM with your auction data
  • Dashboard
  • Notes
  • Monitor dealers
  • Call history
$0/mo
PLACEHOLDER — TO BE FILLED IN
Most Popular

Monthly

CRM & Marketing Campaign

The full engine. Your data plus done-for-you personalized campaigns.

  • Everything in Basic CRM
  • 3 Email/Text (SMS) campaigns — Pre-Sale, Day-Before-Sale, Post-Sale
  • Email blasts and surveys
  • Dealer engagement and re-engagement campaigns
  • Vehicle predictor tool from previous purchases
  • Target marketing by category (Inlane, Simulcast, Edge Marketplace, OVE / SmartAuction / OPENLANE, Outside the Gate, Seller, Buyer, Equipment, Classic Car, Product-Specific)
  • Dashboard review for ROI, data analytics, and communication timing
$0/mo
PLACEHOLDER — TO BE FILLED IN

Monthly

Social Media

Managed social presence across every platform that matters.

  • Social media management and content creation
  • Highlight buyers and sellers
  • Data analytics
  • Multi-platform posting
  • Dealer spotlights and buyer recognition posts
  • Seller success stories and auction partner features
$0/mo
PLACEHOLDER — TO BE FILLED IN

Project / retainer

Website

A modern, secure auction website that actually converts.

  • Updated design and content strategy
  • Fresh content
  • Web address / domain elevation
  • Click-rate monitoring
  • Cybersecurity and firewall controls
  • Data analytics
  • Mobile app
$0
PLACEHOLDER — TO BE FILLED IN

Hourly / project

Creative / Graphic Design

On-demand creative for every event and sale.

  • Campaign builder (every event/sale is a campaign)
  • Ads for website, publication, online, and calendar
  • Website graphics and social media creative
  • Promotional events and presentations
  • Photography and video production
$0/hr
PLACEHOLDER — TO BE FILLED IN

Monthly

AI Call Center

Automated and assisted voice outreach to your buyers.

  • Local and regional calling
  • Online sales support
  • Outbound customer service
  • Automate calls from a run list
  • Customer feedback collection
  • Data analytics
$0/mo
PLACEHOLDER — TO BE FILLED IN

Project / retainer

Other Services

The extras that round out a full marketing operation.

  • Brand management and direct mail
  • New buyer list acquisition
  • Press releases
  • Cost-per-car marketing analysis
  • Dealer and commercial data review
  • Marketing budget building
  • Outside-the-gate dealer-feed opportunities
  • Blog, vlog, podcast, and webinar production
$0
PLACEHOLDER — TO BE FILLED IN

Pricing by auction size

Pricing scales with your auction. Bigger operations, bigger reach.

Tier referencePLACEHOLDER — TO BE FILLED IN
TierAuction sizeTypical fit
IndependentUnder 5,000 vehicles/yrSingle-rooftop, growing
Regional5,000 to 20,000 vehicles/yrEstablished regional player
Large20,000 to 40,000 vehicles/yrHigh-volume, multi-lane
Enterprise / Multi-Rooftop40,000+ vehicles/yrGroups and networks

Multi-rooftop groups and bundled buckets receive custom package pricing.

Bundle & save

Bundle multiple buckets for package pricing.

Most auctions start with Upstart + CRM & Marketing Campaign, then add Social, Website, and Creative as they grow.

Build My Package

Contact

Ready to see it live? Book a walkthrough.

Tell us about your auction and we'll set up a live demo tailored to your operation. No pressure, no slide deck marathon.

  • 30-minute working session
  • See the dashboard with sample buyer data
  • Walk through the campaign engine end-to-end

We'll only use your info to schedule your demo.